The enterprise propaganda film production company to the propaganda film application often appears on the television media, mainly is the issue of the cost. Most of them are recorded into VCD and DVD and played in the exhibition hall of enterprises, which are for the visit of leaders in charge of the industry and government and for the visit of people from all walks of life. There are also VCD and DVD directly mailed to their key customers and distributors. There are also attached to the bidding document for additional bid chips; In addition, some large enterprises also use the corporate video as an important propaganda tool to seek partners overseas. It is not hard to see that the corporate propaganda films are communicated with the audience through crowd channels. There are DM, industry conference, exhibition conference, investment promotion conference, annual meeting and so on.
Through the rough sketch of the enterprise propaganda film above, it can be found that the enterprise's attention degree, capital investment, propaganda script, presentation technique, communication channels and other factors will affect the marketing power of the feature film. So to let the enterprise publicity film release its potential as a communication tool, and become as good as the marketing tool of the product film and TV advertisement, it is necessary to integrate, plan, develop and utilize the enterprise feature film under multiple management.
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